Research into target audience

My research into a target audience was mainly from a focus group in which I presented my ideas to my teacher, classmates and some friends of mine. However due to the niche target audience of this genre this was hard to find. I gave them a questionnaire to fill out and played the music back to them. I then also had a sheet prepared in which they would examine my blog and my progress as a secondary source for my target audience and as feedback on the work I had been doing. This has helped me get a clear view on my target audience on 18-25 year olds and mostly students. Most of the people who enjoyed the music and enjoyed the genre were more indie and hipster. This gave me a clear view on my target audience. My core audience was more male then female however a mixture of both enjoyed the music this could just be due to the people . I know from my research that my audience to also be fans of artist’s such as: Frank Turner and Mumford and sons I found this because they are similar artists and I found this from my questionnaire as well.

Social media would be a very important thing for my artist as he has that niche target audience his cd’s are not likely to be sold in shops such as hmv and so it would be more likely to be advertised on social media websites and be available for download on Bandcamp or ITunes. And physical copies would be available for purchase in Music shops that specialise on niche music as well as available for order online.